In today’s era, where environmental concerns have made their way to the forefront of global conversations, businesses are more eager than ever to showcase their green credentials. However, not all of these claims are rooted in truth. Greenwashing, a deceptive marketing strategy, has emerged as a concerning trend where companies portray themselves or their products as more environmentally friendly than they actually are. While the act of greenwashing can also be inadvertent and accidental when organizations don’t establish a set of best practices, this article explores intentional greenwashing.
